Saber UCV
Repositorio Institucional
Repositorio Institucional
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https://saber.ucv.ve/handle/10872/13055
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| Title: | El proyecto E! Now de la empresa televisiva E! Entertainment Televisión : un caso de estudio |
| Authors: | Bianchi, Edmundo Coppola, Marianela |
| Keywords: | Televisión, Contenido, Audiovisual, Consumidor, Digital, Streaming, Tv everywhere, Sinergia mediatica. 1. Televisión digital 2. Consumidor digital-Latinoamérica 3. Medios de comunicación de masas y tecnología 4. Medios digitales. Audiovisual content, Digital consumer, Media synergy |
| Issue Date: | 11-Dec-2015 |
| Series/Report no.: | TESIS C15 B5; |
| Abstract: | La siguiente investigación toma como principal objetivo evaluar el proceso de mediación que la empresa televisiva E! Entertainment Televisión implementa a través del proyecto E! now para llegar al consumidor digital en Latinoamérica. The following investigation takes as its main objective previous reseraches were taken to determine the characteristics needs and the context in which the digital consumer operates in Latin America; interwiews were done to qualified rxperts in the area of audiovisual communications and new mediations. |
| Description: | Calificación: Aprobado Sobresaliente Mención Publicación ; Tutor: Atilio Romero |
| URI: | http://hdl.handle.net/10872/13055 |
| Appears in Collections: | Pregrado |
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